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Market segmentation is a vital section of the marketing process. It allows firms to allocate their market into groups which may have exactly the same similarities that are relevant for decision making inside web marketing strategy. Then firms can target their sell to serve it effectively, they can differentiate industry, define the opportunities and threats and tailor the marketing mix. To be useful, segments selected ought to be measurable, substantial, accessible, differentiable and actionable. The market might be segmented in another way; these most widely used techniques used are: behavioural segmentation which analyse benefit sought, purchase occasion, purchase behaviour, usage and perception and beliefs; second is psychographic segmentation which analyse the approach to life and the personality of customers and the third is profile segmentation which base its researches on demographic, socio-economic and geographic variables.

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Barter exchange as being a type of the distribution of manufactured products of labor, developed in medieval times. Over time, people realized the necessity to introduce equivalent. From this point it is possible to speak about trade. Universal goods were furs, metal rods, as with the era of the Iliad cheap writing research paper and Odyssey ‘, sinks, etc. Later, did start to use bits and bullion, money.

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